A key paint point faced by the market research industry is low response rates, particularly when trying to reach younger demographics on mobiles, who are less likely to pick up the phone.
Low response rates not only delay the progress of your research, but it means that you are wasting time and money – particularly if you require a top up order to be placed, in order to reach your research quotas. It also reduces the representativeness of the research.
SOLUTION
Our SMS text blast service allows you to get in touch with your respondents, prior to you phoning them. By using this service, you’ll be able to connect with your respondents, introduce your research project and let them know that they can expect a call. This could be something along the lines of:
“Hi Stephen, this is SamplePages. We are conducting research about the suburban rail loop, and we really need to know how it will impact you so as to inform decision makers. We apologise for the interruption, but we wish to talk to you at 6.30pm tonight, and kindly request your Input so that we can ensure this project is a success for your community. Reply N to opt out of this research”
This hopefully will mean that:
more people pick up & participate In the research
those who don’t want to participate can be removed from the sample (via the unsubscribe), saving Interviewers time as they won’t be calling people who won’t pick up
MECHANISM
The mechanism for the SMS text blast is two-fold.
We can either:
Build a sample based on your targeting requirements and send an SMS blast to the numbers that are drawn
You can provide us with a list of numbers you’d like us to send an SMS message
The messages would most likely need to be sent in “batches”, based on when you expect to be phoning the number. Clients will supply SamplePages with a spreadsheet of phone numbers and times for the message to be sent.
