In an increasingly data-driven world, market research industries are constantly seeking innovative ways to gather valuable insights. One often underutilised source of information is longitude and latitude coordinates. These geographical coordinates can open a world of possibilities for market researchers looking to gain a deeper understanding of their target audience and market dynamics.

Here are 3 impactful ways market research industries can harness longitude and latitude coordinates for better decision-making.

1. Pinpointing Respondent Hotspots

Market researchers can use longitude and latitude coordinates to identify specific geographical hotspots where their target audience congregates. By analysing data related to these coordinates, businesses can gain insights into consumer behaviour, preferences, and trends within a particular area.

2. Telling a story with your field results

Because who doesn’t love a beautiful map? We can create this for you, or you can use our longitude latitude data yourself to map exactly where your respondents are located. This creates a visual and easy way to present any key findings to your client, and a hint from us: it’s even better if you can overlay this with demographic information about your client too.

3.  Geographical-Based Respondent Profiling

Longitude and latitude coordinates can be used to enhance customer profiling. By associating customer data with specific geographic locations, researchers can identify patterns and preferences unique to certain areas.

Longitude and latitude coordinates are a valuable asset for market research industries looking to gain a competitive edge.

Get in touch with our friendly team to receive your longitude latitude data today.