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The benefits of personalising your research

We all know that familiar feeling when someone uses our name.

A feeling of alertness.

You’re paying attention. And engaged.

Now think of it in relation to research. 

You can create a personalised experience for your respondents too.  

We can export any phone number sample with full name. 

The payoff? 

Here’s what some of our clients have found:

1. Better response rates

We already know that respondents are more likely to pick up the phone if they know you are calling ahead of time, but even more-so if you add a personal touch with their name or in SMS blasts or via their personal email (we can append emails onto your sample too!)

2. Richer results, more survey completes

By using the respondents name during the survey, they’re more likely to stay engaged and participate for longer if they feel that the interviewer is addressing them personally. 

3. Build’s trust, increases rapport

Being able to use the respondent’s names helps build rapport and can ultimately make them more willing to share information. This not only helps to build trust, but also credibility too. 

Credibility = more accurate and reliable responses for your research. 

So don’t hesitate to reach out to the team with any questions or queries regarding full names and email addresses.