How to make the most of our Commercial database
When it comes to market research, the more information you can gather about your respondents – the better.
That’s why we highly recommend business numbers to our clients when appropriate.
Not only can you be more specific about the type of respondent you want to reach, but our commercial database (licensed from ASIC) can also tell you a story about the business you a phoning.
We can sample business numbers based on:
• Annual turnover
• Business size
• Industry description
• ANZSIC code
• Travel distance from a radius point
As well as any geographical boundary.
Client success story
Recently, one of our clients was looking to contact a collection of businesses that would be impacted by the construction of a nearby shopping centre.
Not only did we have an extensive number of business records in their region of interest, but we also were able to suggest a sampling criteria that was tailored to the client’s research objectives.
This included targeting:
• Small businesses with 1-50 employees
• Businesses in the retail industry
• Businesses closest to the shopping centre (those within surrounding SA1s)
Where there was a match in our database, we appended records with a contact email, managing director name and link to their website – to supply alternative routes of contact for any respondents who didn’t pick up the phone.
The client was also looking to present their research proposal, so we created a map (and a very aesthetically-pleasing one at that), that pinpointed where the business respondents were located relative to the shopping centre.
We can export any sample with longitude and latitude coordinates.
As a result, our client was able to not only win the research tender, but they were also able to connect with a specific group of businesses in the field.
Get in touch with our team today to find out more about our Commercial database.