In a world that has become increasingly digital, direct mailout research is providing a different avenue to reach respondents for your research.

It’s no secret that many of us don’t answer an incoming call from an unknown number as we don’t think we can trust the number or worry it might be a scam call.

That’s why researchers are often looking for new ways to engage with their respondents.

One alternative that some of our clients are using is mail-out research.

How it works.

Printed, hard-copy letters (yes – snail mail still exists) are sent to prospective audiences.

Inside, they might contain:

• Who the research organisations is
• The purpose of the research
• Notice that they will be contacted via phone

 The benefits.

 Your prospect respondents are more trusting. It allows you grab their attention and build a connection with them.

They’re expecting your call and more importantly, know why you’re calling.

By engaging with respondents this way, you can expect more to pick up the phone and engage with your survey questions.

In fact, Australia Post claim that 74% of Australians give mail their full attention, 65% of whom read every piece of mail they receive.

 How we help.

 Once you give us your addresses of interest, we can:

• Append phone numbers where there is a match in our database.
• Ping these numbers so you don’t waste time phoning dead numbers

Alternatively, you might have a list of numbers.

Using these, we can append addresses where there is a match in our database.

So what are you waiting for, away you go!

We look forward to hearing from you.